Blog
Ideas from the field
Short articles on website design, user research and building large platforms.
WordPressCustom vs ready-made WordPress themes: the real difference
A ready-made theme starts faster; a custom one serves you longer.
WordPressCommon mistakes that slow down a WordPress site
Most WordPress slowness comes from avoidable decisions.
PerformanceWhat makes your page appear fast
Speed is felt before it is measured: users judge within the first seconds.
PerformanceAccessibility is not a luxury: the basics to apply
Accessibility means everyone can use your product, and it helps all users, not just some.
PerformanceSEO basics for a new site before launch
Search basics are built before launch and are hard to patch afterwards.
PerformanceReading your site analytics without drowning in numbers
Analytics helps when it answers a specific question, not when it shows everything.
ProductsMVP or a full product? How to decide what to start with
Starting with a full product delays learning; starting with a small first version shortens the road.
ProductsDefining your digital project’s scope without it ballooning
Digital projects rarely fail because the technology is hard, but because scope grows unchecked.
ProductsChoosing the right development team: questions before you sign
Choosing a development team is a decision whose effects last for years, so ask the right questions before signing.
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