A good interview reveals what numbers cannot, and thirty minutes is enough if you plan for it.
Start with questions about the user’s life and work today before mentioning your product, and ask them to tell real stories rather than general opinions.
Ask “why” more than once, write down their own words, then review the notes with your team the same day so details are not lost.
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Tell us what you want to build. We'll reply with honest feedback and a clear next step.
