Maintenance app
ToWork+
A website and platform for a maintenance services app.
The challenge
A maintenance services app speaks to a user with an urgent problem and no time for explanation. The site and platform must quickly make clear what the app offers and why it can be trusted, then move the user to the next step.
What we did
We began by simplifying the message: a direct statement of value, understandable steps, and a clear path from interest to use. Nothing pulls the user away from the goal.
We designed the interface and built the site and platform as one consistent experience, fast and easy on mobile, since that is where this kind of service is used.
The outcome
A live site and platform at toworkplus.com that introduce the app and take the user to the service in a few clear steps.