Restaurant
Bad CHX
A website for a southern fried and Nashville hot chicken restaurant.
The challenge
Southern fried chicken and Nashville hot is a cuisine with a strong personality, and the risk is losing it in an ordinary restaurant template. Bad CHX needed a site as bold as its product.
What we did
We built the page identity on boldness: high contrast, large headlines and appetizing imagery, with a rhythm that carries the brand's energy instead of softening it.
We kept navigation simple and fast, because a strong personality should not mean a heavy site. The visitor reaches what they need quickly, and the character stays present at every step.
The outcome
A live site at badchx.com that carries the restaurant's personality as it is, pairing a bold identity with an easy browsing experience.