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UI/UX design

A good screen answers a question before it looks good

We design Arabic-first interfaces for platforms with many roles. We start with the question each person brings to the screen, then draw it to answer at first glance.

Start your projectSee how we think
  • System adminHow is the whole system doing today?
  • Data entryWhat do I record now, and where?
  • FinanceWhat is due, and what is paid?
  • Team leaderWhat are the team's jobs today?

Chapter one

Everything exists, but in different places

In a property business, information is split between a spreadsheet, a chat app, a ledger and a phone reminder. Nobody is sure which copy is right, or who owns the contract that ends next month.

The problem is not missing features. It is that no single place answers today's question. That is where the design of Merfaq started.

A scenario we design for in property platforms, not a client quote.

Chapter two

One platform, four people, four questions

Pick a role to see how the first thing they see changes, because the first screen is the answer to the first question. The roles and permissions shown are Merfaq's real ones.

Their first question

How is the whole system doing today?

Our decision: The first page gathers every section, and users and their permissions are one tap away, because this is the only role that sees everything.

Their first question

What do I record now, and where?

Our decision: A menu with only what is theirs, and forms in clear steps with required fields marked, so nobody gets lost in the finance sections.

Their first question

What is due, and what is paid?

Our decision: Invoice lines and tax sit in one place, the status (paid, pending, overdue) is visible, and a PDF download is one tap.

Their first question

What are the team's jobs today?

Our decision: A menu of only four items, mainly maintenance and workers, so a team leader never sees what is not theirs.

Chapter three

Three small decisions, and why we made them

A long contract becomes six steps

One form with every field wears out whoever fills it. We split it into six steps and numbered contracts automatically, so nobody is asked for what the system already knows.

The alert goes to the user, not the other way round

A contract's end date could have stayed a column in a table. We made it an alert that appears ahead of time, where the user looks first.

Right-to-left from the start

Titles, arrows, icons and column order are drawn for Arabic first, not mirrored from an English version where they feel wrong.

Chapter four

How we join in solving your problem

  1. We listen

    Interviews with users and business owners, to learn who opens the screen and what they want from it.

  2. We map the journey

    Journey maps and screen flows that show where users get stuck and what comes first.

  3. We test early

    Interactive prototypes shown to users before a single line of code is written.

  4. We hand over what lasts

    A design system with reusable components, responsive screens, and an organized handoff to developers.

And because the people who design are the people who build, nothing gets lost between the idea and the code.

Not sure what blocks your users today? Start with UX research

Have a platform with many roles? We start with one question: who opens the screen?

Tell us about your product. We'll reply with honest feedback and a clear next step.

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