Entaj

A cooperative working to ensure the safety of agricultural production speaks to farmers, official bodies and interested parties, each with a different need. The challenge was to explain a technical role in understandable language without losing its formality.

We organized content by audience rather than by internal departments, so each visitor reaches what concerns them quickly, and phrased explanations simply without simplifying the meaning.

We designed a serious, orderly interface, raised Arabic readability, and built the site to be light enough to work well even on weaker connections.

A live site at entaj.org.sa that presents the cooperative's role in agricultural production safety with clarity and credibility.